Liquid Ink

The official website of Gint Aras, Finalist 2016 CWA Book Award

The “secret weapon” of marketing

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Hint: it’s no secret.

Here’s a great video I’m going to use in my class this summer to make a point about argumentation and persuasion. This woman’s job is to make the British and Canadian public buy food raised in factory farms. She reveals her methods, all of them obvious yet, for most of us, shocking:

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